Digital Marketing
Marketing is triggered by biases and not just how you present your brand and its narrative. With that said, if you have used those biases to your advantage, in such a case, it becomes quite easier to generate optimum results. We, at RAPS, help your business exploit the biases in the following ways.
Capabilities of RAPS in Digital Marketing
SEO or Search Engine Optimization/ Local SEO
As per the facts, those pages that reflect in the top pages of the SERP usually get more preference over their counterparts. That’s the quality bias which is deeply ingrained in the sub-consciousness of the user. As a result, we make sure that your business’s products and services information are presented in such a way that they usually rank higher when relevant keywords are used. In this way, we help create a positive environment for the visitors to end up as your potential customers. Furthermore, since 46% of all the searches on Google demonstrated a local intent to buy, we present your services and products as local to help bridge that trust and fill up the gap which helps in improved conversion rates.
Technical Reporting
Technical aspects have a key role to play when customers are seeking a brand or a service. For example, if your website takes forever to download, in such a case, the visitor might simply choose to look for a competitor offering similar services. But we make sure that such things do not occur through our load balancers, HTTPS status code optimization, site audits, redirect audits, and other essentials to keep your business website lightning-fast and navigable. In this way, we cut down the customer churning because it is not enough that customers could find you through blogs and articles, but it is equally important that they have the best experience acquiring information when they land at your website.
SMM
Social Media Marketing is equally important because on average, a typical netizen spends 2.5 hours daily surfing social channels. With that said the right strategy where they are engaged via reels, social campaigns, giveaways, AMAs, and product promotion can influence their trust. As said, confirmation bias impacts buying decisions and when you are directly or indirectly communicating with your present or potential customers through different communication channels evokes the trust element. With that said, they are most likely to choose you over others if you have been able to properly connect with them actively or passively. Our social campaigns over social media platforms like Instagram, LinkedIn, Telegram, Meta, Threads, and Twitter ensure that you are always in their minds directly or indirectly, and when they prefer to buy a service or a product, you are the first one that should resonate in their head for best service providers or product suppliers.
Why Choose RAPS?
- Data Driven: We speak based on the data and outcomes that we have delivered for the clients as mentioned above.
- Expertise: We have been in the industry for the last 10 years, which has given us true expertise to work on your project and deliver the best results.
- Omnichannel: We can undertake omnichannel digital marketing campaigns so that your business doesn’t remain left out when it comes to capitalizing on any opportunities.
- Competitive Pricing: Our pricing is competitive despite providing the best outcomes for the clients across the globe.
Contact us today at ITSolution@rapscorp.com to learn more about how our Technology Solutions can help you attract, hire, and retain top talent to drive your business forward.